Reverend Guitars
Reverend guitars are built in Korea by a company we carefully selected for their attention to detail, high quality control, and ability to correctly produce our unique designs (as opposed to the same old 'knock-offs'). These guitars are top-notch in every way... the wood is properly cured, the neck pockets are tight, the frets are polished, the fit and finish are first rate, and the components are high quality.
Every guitar model is designed by award-winning luthier and Reverend founder Joe Naylor. All components, woods, dimensions and materials have been specified by Joe for maximum performance and serviceability. Our goal is not to build the cheapest Korean guitar, but rather to raise the bar for performance. It costs a little more to do that, but we think players will appreciate a pro level guitar that is gig ready 'right out of the box'.
Reverend Pickups
We could have used standard issue pickups, but we wanted these guitars to be a cut above the rest. All guitars use proprietory Reverend pickups designed by Joe Naylor. Each pickup is wound differently for each position... bridge pickups are slightly hotter, and neck (and middle) pickups are cleaner. The result is perfectly balanced output and tone.
The Reverend Neck
The medium C profile and slightly rolled edges are comfortable like a vintage neck. And the medium-flat 12" radius fingerboard and medium-jumbo frets allow you to fret easy and bend without worrying about the note choking out. It's no wonder players rave about the feel of Reverend necks!

Ron Asheton
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